Adrian J Cotterill, Editor-in-Chief
Branded Cities, North America’s premier Out-of-Home and iconic media company, announced tghis week an exclusive agreement with Jamison Properties to represent and sell advertising campaigns on a digital spectacular located at Opus, a luxury high-rise residential and commercial complex on Wilshire Boulevard.
At over 1,600 square feet, the large-format 28’ x 58’ digital spectacular, which will be marketed as ‘The Wilshire East’ will be a key presence day and night in this densely populated part of Los Angeles this July.
Sited at the intersection of Wilshire Boulevard and South Ardmore Avenue, The Wilshire East sits along a main corridor that links Beverly Hills in the west to Downtown Los Angeles in the east.
The Wilshire East will be paired with its sister screen, The Wilshire West, located six blocks west, providing brands the ability to dominate this premium stretch of Wilshire Boulevard.
“We are delighted to add The Wilshire East digital spectacular to our portfolio in Los Angeles and further grow our relationship with Jamison Properties,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “The graceful curving screen of this digital display will become a landmark to those traveling along Wilshire Boulevard and will be highly valued by brands and advertisers looking to gain visibility in the Los Angeles market.”
The Wilshire East digital spectacular will be capable of supporting a large variety of Out-of-Home executions such as dynamic content, static Dreamroom 3D creative and will be available programmatically on participating supply-side platforms (SSPs).
“We are pleased to build on our association with Branded Cities and excited for audiences to experience the synergy between The Wilshire West and The Wilshire East digital screens,” said Garrett Lee, President of Jamison Properties.
Jamison Properties is a privately-held, family run commercial real estate enterprise with a net asset value of over $3 billion. Jamison operates 18 million square feet of multifamily, office, medical and retail properties throughout Southern California and have delivered over 5,000 apartment units in the City of Los Angeles with a total pipeline of over 8,500 units, making Jamison one of LA’s most active apartment developers.
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