Adrian J Cotterill, Editor-in-Chief
Wildstone, the leading owner of outdoor media infrastructure in the UK and Europe, has acquired the Berlin Videowall, one of Germany’s most iconic OOH advertising sites.
Integrated into the former 5-star Swissôtel, on a prominent corner of Berlin’s famous Kurfürstendamm, the 104m2 digital billboard has anamorphic 3D capabilities and runs 24/7, reaching over 181,000 viewers daily.
Stefan Bergler, Regional Director DACH at Wildstone, told us “Acquiring the Berlin Videowall, the crown jewel of Berlin’s outdoor advertising scene, represents a pivotal milestone for Wildstone. We are proud to add this iconic OOH location to our portfolio. This deal is about much more than just capital: we enable LIMES to focus on their core competency of media sales, creating a mutually beneficial partnership.”
The ‘Berlin Videowall’ is not only the largest digital advertising installation in the center of Berlin but also one of the largest LED screens in Germany that is approved for third-party advertising in public spaces.
Wildstone acquired the site from LIMES, the German outdoor advertising specialist. LIMES was previously both the owner and marketer of the advertising site and Wildstone has succeeded in retaining LIMES as the exclusive and long-term marketer/media operator.
The sale not only provides LIMES with additional financial flexibility for new products and expansion but also allows the company to focus exclusively on its core competence: media sales. As Wildstone is now responsible for the ownership and operation of the site, the transaction ensures above all, that both companies can concentrate fully on their respective strengths.
Tobias Assies, Managing Director of LIMES, said “This is a new chapter for LIMES Berlin Videowall, as now both partners can fully utilize their strengths. We look forward to continuing to work closely with Wildstone on this and other projects and to maximizing the creative and commercial impact of Berlin’s most beautiful digital advertising installation.”
For Wildstone, the acquisition represents a new milestone in the European market. Following the company’s establishment in Germany last year with the acquisition of the OOH advertising group AdverTower, Berlin Videowall signifies a diversification towards high-quality and inner-city advertising space.
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