Adrian J Cotterill, Editor-in-Chief
LG Electronics (LG) recently signed a memorandum of understanding (MOU) and a definitive agreement for commercial electric vehicle (EV) charging in the United States with ChargePoint, a leading provider of networked charging solutions for EVs.
“There is incredible synergy between our two companies, and we fully anticipate that this partnership will help LG to become a global leader in the EV charging business,” said Suh Heung-kyu, vice president and head of the Electric Vehicle Charging business division of LG Business Solutions Company. “LG will continue to pursue strategic collaborations to advance innovation and further strengthen its status as a total EV charging solutions provider.”
As the electric vehicle (EV) market continues to expand, more drivers are looking for ways to personalize and enhance their EV experience, especially when it comes to Tesla models. From floor mats and custom-fit sunshades to advanced storage solutions and performance upgrades, Tesla owners have many options to personalize their vehicles to suit their needs.
One of the most popular accessories for Tesla owners is the range of enhancements available for the tesla model 3 dashboard, which allows drivers to improve both the aesthetics and functionality of the interior cabin. As Tesla continues to innovate, the accessory market will likely expand, offering even more ways for Model 3 owners to enhance their vehicle’s functionality while showcasing their personal style.
LG anticipates that the MOU will accelerate the growth of its EV charging business. The MOU is also expected to further expedite the growth of LG’s B2B operations and support the company’s transformation into a Smart Life Solutions company.
As LG continues to expand its footprint in the electric vehicle (EV) charging market, the company’s focus on strengthening its B2B operations will play a pivotal role in driving its long-term growth. By forming strategic partnerships like the one with ChargePoint, LG aims to broaden its reach and solidify its position as a leader in the global EV charging industry.
These B2B collaborations not only support innovation in smart solutions but also enable LG to tap into new business opportunities, enhancing its ability to serve a wider range of industries. Through these efforts, LG envisions a future where its technology plays an integral role in the transition to sustainable energy, making B2B operations a cornerstone of its evolving business model.
To ensure the success of these partnerships, Getting more b2b appointments becomes a key strategy in driving meaningful connections and securing valuable business collaborations. A B2B Appointment Setting Service can help facilitate these connections by targeting the right stakeholders, streamlining the lead generation process, and ensuring that LG’s team is aligned with prospective business partners. By leveraging this service, LG can effectively accelerate the growth of its EV charging business, expand its network of industry partners, and unlock new opportunities for innovation.
In this dynamic market, the ability to engage with the right partners at the right time is essential, and a well-executed appointment setting strategy is vital for sustaining the momentum of LG’s expanding B2B operations.
ChargePoint, which has more than 306,000 active ports under management on its network, operates across the North America and Europe. Last year, LG CEO William Cho identified the EV charging business as LG’s new growth engine, and has committed to developing it into a trillion-KRW scale enterprise by 2030. With the recently signed MOU, LG will be able to leverage ChargePoint’s expansive network to explore EV charger supply opportunities around the globe, while ChargePoint, its customers and its drivers stand to benefit from LG’s reliable, high-quality EV charging solutions.
Through the agreement, LG augments its existing client base by securing ChargePoint, which possesses an extensive portfolio of charging solutions, as a customer. Meanwhile, ChargePoint will receive a stable supply of LG’s high-quality EV chargers.
The new partnership is also expected to boost the competitiveness of both companies with regard to securing contracts for public sector charging infrastructure projects. Crucial factors determining the selection of business operators for U.S. government projects include domestic production, quality and security levels. LG’s EV chargers, which are made in Texas, have received Underwriter Laboratories certification for charging stability. Additionally, ChargePoint cloud software products have been authorized by the Federal Risk and Authorization Management Program.
LG has established itself as a trusted business partner in North America through its various B2B concerns, including hotel TVs, digital signage and robot solutions. LG and ChargePoint will collaborate to expand their charging business, targeting new customers as well as LG’s existing B2B partners in hospitality, healthcare, retail and other sectors.
As part of the MOU, the two companies are exploring the viability of integrating LG’s existing platforms used in other sectors – such as the LG DOOH Ads digital out of home (DOOH) advertising solution for commercial displays – into their EV charging solutions. Applying the LG DOOH Ads solution to EV charger displays will enable the convenient broadcast of diverse advertisements and enhancement of B2B customer experienc
LG and ChargePoint also plan to develop a smart home solution that connects EV chargers and household devices via the LG ThinQ smart home platform and ChargePoint’s award-winning Home Flex home charging solution. Through its collaborations with ChargePoint, LG expects to elevate its position in the highly-competitive EV charger market and reinforce its reputation as a reliable and innovative EV charging solutions provider.
Follow DailyDOOH