Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today it has engaged with a record number of members, brands, and agencies during this year’s Cannes Lions International Festival of Creativity.
Monday evening saw some 70+ DPAA members, brands, agencies and VIPs attend the Annual DPAA Kickoff Dinner at Fred l’Ecailler, known as the best seafood in Southern France.
Tuesday was filled with learning, insights and additional networking as some 40+ members attended private sessions with Mastercard, GroupM, Pernod Ricard, UM, Lenovo, Talon, Assembly, Forsman & Bodenfors (formerly CPB London).
On Tuesday evening, the DPAA hosted a cocktail happy hour with Madhive with over 100 members and Cannes attendees at the Majestic Hotel.
On Wednesday DPAA members engaged with marketing/media leaders from Busch Gardens/Seaworld, BBC Studios, Starcom Worldwide, and Paramount Streaming including an important panel on sustainability with Omnicom, World Federation of Advertisers and Mastercard. The day concluded with a substantive session on attention metrics and results from a new test with Kruger Products, Wavemaker, Talon, and Vertical Impression.
On Wednesday evening DPAA and IRCODE hosted a special event aboard Grace yacht, berthed directly behind the Palais. Thursday, the DPAA group was at a special lunch beachside at world famous Nammos.
“The level of participation and attendance at our events thus far has surpassed previous years,” said Barry Frey, President & CEO of DPAA. “Once again the Cannes Lions Festival and DPAA’s Curated Experience proves to be a great place to engage with brands and agencies and do business We educate brands to the new capabilities of the medium, which in turn increases their use of DOOH.”
We are assured that over the course of the week in both formal and informal settings, many brands talked with DPAA about increasing their spend and commitment to Digital Out of Home advertising.
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