Outdoor Advertising Collective has unveiled an initiative aimed at empowering Australian-owned independent OOH owners. Initially OA Collective has united over 14 independent OOH owners, offering advertisers and brands unparalleled access to a network of premium assets, predominantly large format billboards, across Australia and New Zealand.
Co-founded by industry leaders Grant Kirkby and Warren Moore, boasting a combined 40 years of experience in OOH and various technology and media sectors, OA Collective introduces a transformative model designed to empower Australian-owned independent OOH owners. By grouping independent OOH players together all under one roof, OA Collective has made it easier for advertisers to buy and access these market leading assets all from one place – one contact, one contract.
Grant Kirkby, Co-founder of OA Collective, told us “Our vision is to unite every independent out-of-home media owner under one roof, simplifying the buying process for advertisers and granting them access to market-leading assets—all from a single source. What sets our model apart is that we don’t own any OOH assets ourselves, so we aren’t prioritising and pushing revenue to our owned assets. Instead, we’re solely focused on providing brands and advertisers with the optimal solution for their needs, unlocking new opportunities for independent OOH owners by giving them a seat at the table with national advertisers”.
Through OA Collective, independent OOH owners can harness the collective purchasing power of a network, enhancing the appeal and market reach of their sites. Additionally, the platform offers centralised selling, access to joint marketing efforts, distribution agreements, and collaborative project empowering owners with a stronger voice and positioning within the OOH landscape.
Australian Outdoor Media, CEO & Founder, Rob Lane says, “Our focus as a business is unlocking the potential of our brand partners across our digital billboard network. Partnering with OA Collective allows us to amplify our reach, offering greater scope and scale which is an exciting prospect.”
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