There’s Life In Corporate AV Display Buying

Andrew Neale

PMA Research, worldwide market information experts on large displays, have published their latest sell-through tracking reports on large-format (32-inch and larger)flat panel displays being sold by leading North American distributors who typically serve commercial markets.

After a slow start to the year, spending for professional flat panel display technology is on the rise. Month-over-month, May 2024 unit volume grew nearly 10% and revenues grew more than 15% compared to April 2024.

Year-over-year, May 2024 unit volume and revenues grew by single digits compared to May 2023. Some of the sales improvement is linked to increased corporate AV spending which has been slow since the pandemic.

98-inch non-interactive LCD displays helped to fuel the uptick. Unit sales grew +25% month-over-month and year-over-year. Most of these units went into large corporate installations, while a smaller portion were going into meeting rooms in government and higher education.

Also contributing to the boost in professional display sales were dvLED video walls. Revenues from direct-view LED displays grew more than 25% year-over-year. Custom dvLED configurations captured 57% of the volume while all-in-one bundles captured 43%. Much of this volume went to higher education in May, a segment that continues to experiment with dvLED in many open spaces and new construction projects. A smaller portion went into corporate locations for customer briefing rooms, high-profile hybrid meeting locations and lobby signage.

Month-over-month, interactive professional LCD display sales also rebounded a bit in May. With both hybrid and in-office meetings finding their post-pandemic footing, investment for interactive displays used for Unified Communication and Collaboration (UCC) is gaining ground in the corporate market again.

PMA’s monthly Flat Panel Distributor Tracking report offers timely sell-through data and analysis on unit sales and market trends of large-format displays sold by leading U.S. AV and IT Distributors. These reports are ideal for tracking product and channel trends.

PMA Research was formerly Pacific Media Associates, which was established by
Dr. William Coggshall. Dr. Coggshall was a co-founder of Dataquest (now part of Gartner) and helped start the syndicated high-tech market information business. PMA Research has offices in the United States, Europe, and Asia.

The company’s US headquarters is located at 25852 Avenida Cabrillo, San Juan Capistrano, CA 92675. Phone: +1 (949) 493-4601.


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