Branded Cities Woodbine Media-Operating Rights
Branded Cities has announced the acquisition of operating rights to the highly anticipated Woodbine Entertainment digital network.
Fresh from their win of the coveted ‘The Well’ in Toronto’s west side, and the major redevelopments and additions to their flagship venue of Yonge and Dundas, Branded Cities continues to be the choice for brands for premium venues.
Woodbine Entertainment has plans for the most exciting development project in Canada by developing much of the 684 acres on which the historic Woodbine Racetrack is situated. The Woodbine Community Plan is the vision motivating the redevelopment of the property to create new, sustainable revenue streams to support and grow the horse racing industry and the approximately 25,000 jobs it supports across the province. The first phase of this development includes the recently expanded casino, which is now known as Great Canadian Casino Resort Toronto and consists of the largest gaming floor in the country, a 400-room trackside hotel overlooking the world-renowned E.P Taylor Turf Course, a 5,000-person live entertainment venue and a brand-new parking structure.
This expansive property is bordered by Highway 27 to the East, Highway 427 to the West, Rexdale Blvd. to the North, and the Go Transit Line to the South. As part of the development, Woodbine Entertainment is installing a new digital signage network throughout the property to market everything offered, improve communication for guests, and create opportunities for third-party advertising, which Branded Cities will manage. The City of Toronto has officially designated Woodbine as a Special Sign District, underscoring its significance.
“In selecting Branded Cities as our partner for this endeavor, we were confident in their ability to align with our vision and enhance the Woodbine experience. Branded Cities’ impressive track record in destination-focused Out-of-Home advertising and their success at Yonge and Dundas assured us they are the perfect fit for this project. We eagerly anticipate the innovations and memorable moments this partnership will bring to Woodbine Entertainment,” stated Daniel Caulfield, Head of Business Development and Partnerships of Woodbine Entertainment.
The exterior digital network at Woodbine has been carefully conceived and created to ensure signage locations offer the maximum visibility and exposure for brands to reach desirable audiences while reflecting the overall exciting brand characteristics of Woodbine Entertainment. The high-resolution digital displays offer advertisers both landscape and portrait formats and can accommodate industry-standard advertising options. All the displays are networked and can be synchronized to enable lucrative and exciting brand domination campaigns.
The synergy between Woodbine and Branded Cities has already proven to be a perfect match, as evidenced by the recent live streaming of Woodbine’s largest event, ‘The King’s Plate,’ at Yonge and Dundas in 2023. The much-anticipated event was broadcast on Canada’s three largest digital screens, and the highly trafficked venue witnessed all the excitement and racing drama brought by Canada’s biggest horse racing event. It will be exciting to see further collaborations and bigger opportunities with brands when Woodbine’s network goes online.
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