Adrian J Cotterill, Editor-in-Chief
Alycia Mason has been named CEO of GroupM’s Wavemaker agency.
She was most recently Field Vice President at McDonald’s, helping to support 1,000 restaurants. Prior to that, she was the restaurant chain’s first chief U.S. customer experience officer, a role that had her leading digital experiences through the company’s apps, delivery services and in-restaurant kiosks. She also worked as a vice president of digital customer experience and media.
Alycia will lead the Wavemaker’s U.S. operations and client relationships and will begin
at the end of July. She will report to Sharb Farjami, CEO of GroupM North America.
Prior to McDonald’s, Alycia spent nearly seven years at Publicis Groupe, most recently as EVP Managing Director and North America Publicis Groupe Lead for Kellogg’s. Her agency experience also includes leadership roles at Starcom, Mindshare, and OMD, working with clients such as Kraft, BP, Castrol, JCPenney, and Dell.
She is also the founder of a confectionery startup, Candycopia, which she launched in 2021 with her family. She will be based in both Chicago and New York.
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