Adrian J Cotterill, Editor-in-Chief
Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced a new partnership and sponsorship with Visit Annapolis & Anne Arundel County (VAAAC).
VAAAC is a nonprofit Destination Marketing/Management Organization whose mission is to foster a welcoming destination and promote tourism on behalf of its visitors, partners, and community, to activate a cutting-edge, first-of-its-kind brand takeover of the Concourse at Baltimore/Washington International Thurgood Marshall Airport (BWI Marshall Airport).
“We are proud to partner with Visit Annapolis on this innovative and immersive brand takeover of Baltimore/Washington International Thurgood Marshall Airport,” said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. “Our team worked very closely with the Visit Annapolis team to develop a one-of-a-kind ad campaign that will blanket the airport and captivate passengers as they travel through one of the busiest airports on the East Coast. As the bustling summer travel season just kicked off, it couldn’t be a more opportune time for Visit Annapolis to activate this campaign to drive awareness of what their beautiful city has to offer visitors from all over the world.”
VAAAC will dominate BWI with its newest ad campaign which started in June, running for 16 months with arrival passengers experiencing the ‘Visit Annapolis & Anne Arundel County tunnel’ in the Concourse heading to baggage claim, immersing travelers in all the great things to do and experience in Annapolis, Maryland. With 26.2 million passengers served in 2023, BWI airport was the busiest airport in the entire region. The stunning out-of-home campaign includes large tension fabric displays, lit tension fabric displays, wall graphics, and wide-format vinyl graphics along the glass panels of the floor-level escalator.
“Expanding our tourism footprint at BWI Marshall Airport marks a significant milestone in our mission to highlight the unparalleled charm and experiences of Annapolis and Anne Arundel County,” said Kristen Pironis, executive director of VAAAC. “Through this bold marketing campaign, we are poised to capture the hearts and imaginations of the 27 million travelers passing through the airport annually. Leveraging this opportunity not only enhances our destination’s visibility but also underscores our commitment to creating a welcoming destination for all.”
The number of air travelers through U.S. airports hit a new record-high on Sunday, June 23 with 2,996,193 people screened. TSA expects this record to be broken again over the Independence Day holiday – forecasting that it will surpass 3-million people screened in a single day for the first time. Moreover, it’s projected that a record 5.74 million people will fly to their July 4 destinations.
In addition to the airport, VAAAC will have exposure on Clear Channel Outdoor billboards in the Baltimore Metro area extending their campaign messaging to local consumers and travelers once they leave the airport.
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