Adrian J Cotterill, Editor-in-Chief
Carvertise is introducing Branded Chauffeur, a new high-end transportation service that delivers clients’ VIPs to and from conferences and events in luxury wrapped vehicles showcasing their logos and marketing messages.
Carvertise CEO Mac Macleod told us “We’re taking experiential marketing at conferences and trade shows to a whole new level. Our clients’ VIPs aren’t just getting a ride – they’re getting a full sensory experience they’ll surely remember,”.
Since Carvertise’s inception, it has played a major role at some of the largest conventions, trade shows and conferences throughout the U.S., including SXSW and The Democratic National Convention, by deploying rideshare vehicles with client’s branding around the event venues.
The company is now taking this a step further by transporting clients’ VIPs and stakeholders to and from such events in branded cars, which are driven by professional drivers.
To elevate the experience, Carvertise can further customize the vehicles with a backseat car caddy featuring branded giveaways, such as bottled water and swag bags; a specially-curated Spotify playlist; and even scents customized to embody the client’s brand. For each activation, Carvertise will have client fulfillment specialists on-site to dispatch drivers and ensure a seamless experience.
Carvertise will kick off its first official Branded Chauffeur activation on behalf of Visit Tampa Bay on July 15, deploying six luxury vehicles wrapped in the destination marketing organization’s colorful branding and offering free rides to multiple events, including a partner activation at the Florida Aquarium.
Before launching the new service, Carvertise tested it with several clients, including the U.S. Virgin Islands Department of Tourism, which transported its commissioner of tourism, Joseph Bouschulte to the Sports Illustrated Swimsuit Gala in New York City in a fully-wrapped car featuring stunning beach scenes from the destination’s three islands.
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In the future, Macleod says, he envisions Carvertise’s clients using the Branded Chauffeur service to transport VIPs to various events, from trade shows to concerts to sporting events. “We’re fielding a lot of inquiries,” he says. “But it’s an ideal solution for any marketer who wants to create a special moment for clients, stakeholders and VIPs to travel around an event – and do so in an immersive, memorable way.”
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