Adrian J Cotterill, Editor-in-Chief
Vengo has announced an exclusive media partnership with C-StoreTV, a large, national network of 8,500 screens located in 7-Eleven stores. 7-Eleven is the number one most-trafficked convenience store chain in the US and the audited network reaches around five Billion visits per year.
“C-StoreTV activates brands at a huge scale in a top-tier national retail environment.” said Brian Shimmerlik, CEO at Vengo, “The network tucks right into Vengo’s portfolio of 60,000+ screens, of which 35,000 are in retail, grocery, and c-store locations.”
Convenience stores boast an average dwell time of over five minutes, and an average spend per trip of $10.37. Around 25% of the U.S. population live within one mile of a 7-Eleven store and shoppers who enter a local C-store generally visit 2-4x per week.
Formerly known as ATM.tv, C-StoreTV is available programmatically on all major SSP platforms.
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