Adrian J Cotterill, Editor-in-Chief
Branded Cities, North America’s premier iconic Out-of-Home company, has announced the acquisition of operating rights to ROYALMOUNT’s interior and exterior Out-of-Home network of assets.
The addition of ROYALMOUNT to the Branded Cities portfolio gives them an iconic foothold in the Montreal market and reinforces Branded Cities’ position as the leading choice for premium venues across North America.
“As a reflection of Montreal’s unique DNA, ROYALMOUNT aims to bring the best brands, experiences, and offerings to the Quebec market” mentions Guy Fortin, Senior Director of Public Space Sales. “Our partnership with Branded Cities is key to creating meaningful interactions with our visitors and tapping into the boundless experiential potential of this venue.”
ROYALMOUNT aims to become Montréal’s #1 shopping, dining, and entertainment destination, making this destination the most anticipated development in Canada. With 824,000 square feet of leasable space, this complex is among the first 100% carbon-neutral mixed-use developments in the Americas. It will be Canada’s largest LEED Gold-certified retail project, integrating nature and sustainability into an elevated experience offering luxury retail, delectable dining establishments, and dynamic entertainment options.
The entertainment and lifestyle hub finds its home in the heart of Montreal situated at the intersection of the Trans Canada Highway and Decarie Highway interchange and boasting direct access from the De la Savane Metro station. ROYALMOUNT is a welcome addition to this historically industrial hub and will bring various amenities to over 1.2 million people who are a short 15-minute drive away.
ROYALMOUNT will feature the largest concentration of luxury flagship stores in the province of Quebec, establishing ROYALMOUNT as Montreal’s new luxury district. A world-class lineup of brands is already confirmed to open retail locations at ROYALMOUNT, boasting big names such as Louis Vuitton, Gucci, Versace, Saint Laurent, RH, and Moncler, to name a few.
“ROYALMOUNT is a one-of-a-kind destination where connectivity, creativity, and sustainability meet and thrive in the heart of Montreal,” says Michael Stroll, Senior Vice President of Leasing at Carbonleo, ROYALMOUNT’s developer. “This partnership will offer a unique opportunity for our tenants, and for other brands, all across the world, to maximize their awareness to a curated audience, unlike any other places in the city and the province of Quebec.”
ROYALMOUNT offers brands a stunning opportunity to reach audiences at every step of their path to purchase. A wide variety of premium interior and exterior, digital, and static offerings provide brands a complete package to connect with their audience at what’s soon to be the apex of luxury in Montreal. In addition, the digital spectaculars at the Urban Park facing façade locations offer vast opportunities for brands to leverage interactive activations forging deeper connections with audiences. The highway-facing spectaculars provide opportunities to extend reach towards commuters traveling via two of Montreal’s main highways.
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