Adrian J Cotterill, Editor-in-Chief
Oklahoma-based supermarket chain Homeland Stores is joing forces with Quad/Graphics Inc. (NYSE: QUAD), a global marketing experience company for the ongoing roll-out of an in-store retail media network.
Quad’s In-Store Connect will be at 15 Homeland banner stores this year, by adding another regional grocer to its In-Store Connect roster, Quad is continuing to build a nationwide in-store retail media network.
“Our relationship with Homeland underscores Quad’s commitment to innovating impactful solutions that drive results for our clients,” said Kevin Bridgewater, Senior Vice President of Strategic Retail Initiatives for Quad. “In-Store Connect is a robust, strategic offering that’s opening new marketing and revenue opportunities for mid-market retailers and the brands on their shelves. We believe Quad is on the road to becoming the industry standard for in-store retail media networks.”
Quad says that it elevates the shopping experience by installing networked digital screens and kiosks at retailer locations such asa Homeland in order to deliver engaging messages and targeted promotions right at the store shelf
“This is a breakthrough for retailers like us because it allows us to stack up against the big e-commerce players while enhancing our in-store experience and providing our customers with relevant and engaging digital content,” said Christin King, Director of Marketing of HAC, Inc. and Homeland. “Quad’s In-Store Connect is truly innovative and aligns with our commitment to deliver exceptional service and value to our shoppers and partners. We look forward to an ongoing partnership with Quad that drives growth and success for our business.”
In-Store Connect enables CPGs and retailers to collaborate on dynamic content that resonates with the customer and provides the unique opportunity to directly connect with shoppers at strategic locations throughout the store, creating awareness, influencing decisions in real-time, and driving sales.
Quad recently announced that it is partnering with Swiftly, a leading retail technology and media company whose industry-leading platform helps In-Store Connect bring the best elements of digital commerce into physical store environments.
Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023).
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