The Australian Out of Home industry has announced an increase of 6.7 per cent on net media revenue for Q2 2024, reporting $305.4 million, up from $286.2 million* for the same quarter in 2023.
OMA CEO Elizabeth McIntyre told us “The ongoing growth of the Out-of-Home (OOH) industry at 6.7 per cent net revenue in Q2 2024 underscores its robust and agile nature, driving towards the projected annual compound growth rate. Our industry campaign for ANZAC day engaged 10.1 million Australians across 9,000 screens with a donated media value of $4.6 million, highlighting the effectiveness of OOH. Marketing via the Out-of-Home channel continues to demonstrate significant effectiveness in reaching and engaging audiences. This visibility ensures that messages are seen by a broad and diverse audience, enhancing brand awareness and recall”.
Digital OOH (DOOH) revenue accounts for 74.4 per cent of total net media revenue year-to-date, an increase over the recorded 71.9 per cent* for the same period last year.
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