Adrian J Cotterill, Editor-in-Chief
Intersection has been awarded an exclusive contract with Pace to sell bus and shelter advertising across suburban Chicagoland. Intersection previously served as Pace’s exclusive advertising contractor from 2008 to 2020. The new contract commenced on June 5, 2024.
“We are thrilled to reunite with our partners at Pace,” said Scott Goldsmith, President & COO at Intersection. “The acquisition of Pace’s assets strengthens our market presence in Chicago, and helps to provide our advertisers with coverage across the entirety of Chicagoland.”
With the acquisition of the Pace contract, Intersection expands and deepens its position in the Chicagoland media market – already operating as the exclusive advertising provider for the Chicago Transit Authority and Divvy Bike Share. The Pace contract expands Intersection’s suburban reach, offering a total market coverage solution for its advertisers. In today’s climate of hybrid office/home work arrangements, Pace allows advertisers to reach suburbanites both near the office, and close to home. Pace bus and shelter media offers coverage across North, West, and South suburbs, with multiple targeting options.
“Advertising revenue is a valuable funding stream for public transportation. We look forward to increased revenue to support our mobility efforts,” said Pace Executive Director Melinda Metzger.
Intersection’s media network also extends across the top U.S. media markets – New York, Los Angeles, Philadelphia, Atlanta, Seattle, and San Francisco – in addition to other major regions such as Austin, Charlotte, New Jersey, Minneapolis, Pittsburgh, Portland, Boston and more. In all, Intersection’s network reaches over 50 million people monthly through more than 400,000 digital and static assets nationwide.
Pace Bus is the premier suburban transit provider, safely and efficiently moving people to work, school, and other regional destinations. Pace’s family of public transportation services offer affordable and environmentally responsible transit options for the residents of 274 municipalities in Cook, Will, DuPage, Kane, Lake, and McHenry counties. The backbone of Chicago’s suburbs, Pace serves tens of thousands of daily riders. One of the largest bus services in North America, Pace covers 3,677 square miles, an area nearly the size of the state of Connecticut and about 15 times the size of the City of Chicago. Pace’s innovative approach to public transportation gives the agency a national reputation as an industry leader.
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