Adrian J Cotterill, Editor-in-Chief
Edge1 has announced a partnership with Alchemy Media, headquartered in LA, California.
Alchemy Media started back in 1969 and is one of the oldest and renowned as a global leader in the wildposting formats and for its expansive network of static and digital OOH media assets across the USA. From the iconic streets of Hollywood to the bustling avenues of New York, Alchemy Media offers high-impact street-level billboards, wallscapes, digital posters, scaffolds, and more, providing unparalleled opportunities for advertisers to maximize engagement and reach.
Christopher Zorigian, Chief Operating Officer at Alchemy Media, told us “For the past 25 years, we were working on the same antiquated systems. Determined to harness the best in technology, we assembled a team of Alchemy Media’s brightest minds. Over 18 months, we explored and engaged with various adtech companies, both domestic and international. Expanding our search to global markets led us to discover Edge1. Their exceptional service and team of intelligent, collaborative professionals have been a game-changer for us. They don’t just perform tasks robotically; they elevate our capabilities, enhance our company’s productivity and efficiency, and empower us to make well-informed business decisions.”
We are told that this partnership is a pivotal component of Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio that includes over 4,000 high-visibility static and digital billboards in 29 markets. The alliance aims to significantly boost Alchemy Media’s business automation and management capabilities, setting the stage for strategic expansion and innovation.
The press release stated that by merging Edge1’s OOH/DOOH technology with Alchemy’s vast industry presence, that the collaboration strengthens Edge1’s position in the global adtech landscape and OOH industry.
The partnership will unlock new business opportunities for Edge1 in the North American and European markets, combining their out-of-home expertise with Alchemy Media’s high-impact media solutions.
“Partnering with Alchemy Media marks a significant milestone for Edge1,” said Upinder Singh, Chief Executive Officer at Edge1. “Their extensive network and industry expertise perfectly complement our technological capabilities, allowing us to deliver exceptional value to media owners alike. We are excited about the possibilities this collaboration brings and are committed to driving innovation and growth in the OOH/DOOH sector.”
Alchemy Media specializes in the strategic placement of posters, hand-painted murals, and traffic-stopping experiential advertising. With an exclusive network of prime real-estate locations, Alchemy Media enables advertisers to tap into top markets globally. Alchemy customizes campaigns to target specific demographics and budgets, fast-tracking street campaigns to meet tight deadlines. Known for their rapid execution, they claim to move products from contract to the streets faster than any other non-digital outdoor-advertising company.
Follow DailyDOOH