The latest white paper from Placer.ai [1], the most advanced #locationanalytics platform for anyone with a stake in the physical world, explores the brick-and-mortar potential of Costco’s and Wawa’s new retail media networks.
[2]The report ‘Advantages of New Players in the Retail Media Space’ details…
- Key advantages Costco and Wawa bring to the retail media table.
- The regional markets where Costco leads in wholesale club visit share – making it a natural choice for advertisers seeking to maximize exposure to their promotions.
- How Wawa’s expansion strategy can be harnessed by partners to reach more diverse audiences.
… The report can be found here [2].