Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has unveiled a unique Concorde-inspired digital billboard at the heart of North Bristol’s world-leading aerospace, engineering and technology business cluster.
Located on the A38, the new DM6 (Digital Mega 6-sheet) double-sided monopole structure, named Bristol Approach Tower, has a wing-shaped design inspired by Concorde, which was designed and produced at the historic former Filton Airfield. YTL Developments is currently transforming the former Airfield into Brabazon – a thriving new neighbourhood for Bristol.
YTL Developments has planning consent for over three million sq ft of commercial space at Brabazon – Bristol’s new home for advanced manufacturing, digital and creative studios and life sciences laboratories. Brabazon is less than 3 miles from both the M4 and M5 motorways, while a new train station will connect the new neighbourhood to Bristol Temple Meads in less than 15 minutes.
Bristol Approach Tower will be operated on a long lease, with Wildstone also covering all construction and maintenance costs.
Wildstone led the end-to-end development of Bristol Approach Tower, including identifying the site and securing planning permission. Wildstone’s design team and architects subsequently collaborated with YTL Developments to design an OOH asset that incorporated the heritage of the site, before liaising with construction contractors to deliver a state-of-the-art advertising site to media operator Mass Media.
The site is also Mass Media’s first development in the Bristol region, and has afforded the media buyer a unique new site on a significant commuter route opposite the most exciting new city district in the South West.
Both screens on Bristol Approach Tower DM6 measure 7.5m x 5m, offering unparalleled picture quality, exceptional colour vibrancy, as well as viewing angles of 140° and an ultra-slim screen depth of just 65mm. The screens are also highly energy efficient.
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