Adrian J Cotterill, Editor-in-Chief
As part of blowUP media’s sustainability pledge, a key focus area was to install the UK’s first dedicated and permanent Vertical Garden advertising space. The ambition was to ensure this groundbreaking sustainable site was in an area of high pollution, where the impact of a vertical garden would be greatest.
Among the most polluted areas of London, Hanger Lane has long been notorious for it’s poor air quality. A busy vehicular route frequented by over 110,000 cars a day, generating high volumes of CO2, this was the perfect space to fight pollution.
This new banner will be surrounded by a 150m2 Vertical Garden and will be made up of 6,000 plants, removing approx. 345kg of CO2 each year. This in turn will produce approx. 255kg of oxygen a year.
Blow Up Media’s Vertical Gardens, ‘The Green’ collection, are the most innovative and sustainable locations in their portfolio. With eight Vertical Gardens already across Germany, The Netherlands and Belgium, they have now launched the first UK Vertical Garden, marking a huge milestone.
Vertical Gardens not only help tackle climate change, but also deliver high impact advertising campaigns, with the creative space being bordered by a collection of colourful, luscious plants.
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