Adrian J Cotterill, Editor-in-Chief
UK Yorkshire based outdoor advertising company CP Media has agreed a deal with its joint venture partner Lamppost Banners which will see it acquire the remaining 55% of the business.
Established more than 10 years ago, the joint venture has seen Lamppost Banners business double in size in the last two years, driven by the growing need for councils to maximise their revenue streams and promote and publicise their services and events on lampposts in high traffic areas, particularly those on main arterial roads.
Mike Brennan, the CEO of CP Media explained the rationale behind the deal “The lamppost banners industry has grown massively in recent years as has CP Media’s own business, and this has meant that operationally both companies are working across the whole of the UK, so it makes perfect sense to work together to improve efficiencies and synergies.”
This latest acquisition by CP Media follows the purchase of airport advertising company, Eye Airports and bus advertising company, Adverta, cementing the company’s market-leading position in outdoor advertising.
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