Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the Omnichannel mix, has announced initial speakers for its October 15 Global Summit to be held at Pier 60/Chelsea Piers during Out of Home New York.
Confirmed speakers include:
- Shenan Reed, Global Chief Media Officer, GM
- Mike Salette, Head of Media, Danone
- Andrea Suarez, Global CEO, UM
- Stephanie Helen Scheller, Managing Partner, Sustainable Solutions, Omnicom Media Group
Additional speakers will be announced in the coming weeks.
The DPAA Global Summit is the largest one-day media/marketing event of its kind. It has garnered a reputation for having top brands talk to the Out of Home industry about the growing role of the medium in their omnichannel strategies. Past speakers have included CMOs and Media Leaders from Walgreens, McDonald’s, Pepsi, Claire’s, L’Oreal and many others. The DPAA Global Summit attracts brands, agencies, OOH networks, business press, programmatic firms, content companies, research, data and more.
“The DPAA Summit is the meeting point our global membership,” said Barry Frey, President & CEO of DPAA. “Digital Out of Home is the fastest growing medium and this Summit is the chance for our members and the full industry to engage with top marketers and decision-makers.”
A limited number of sponsorships are available for this year’s Summit, please contact Zach.Sherman@dpaaglobal.com to take advantage of the range of opportunities.
Out of Home New York will be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.
Follow DailyDOOH