Leading digital outdoor media company QMS has revealed an Australian first, with inaugural partner Nike taking over Australia’s newest 3D digital billboard.
To launch their summer campaign “Winning Isn’t For Everyone”, Nike celebrates beloved Australian Women’s Football team, the Matildas, with innovative full motion 3DOOH creative that was developed collaboratively with Amplify, Mindshare and QMS.
QMS Chief Sales Officer, Tim Murphy, told us “We couldn’t be more excited about this partnership with Nike on the launch of their new global campaign. Not only is Nike the first to use our brand new iconic Emporium screen, but they’re also the first to have an exclusive full motion 3DOOH takeover of a digital screen for five consecutive days anywhere in Australia. A legendary brand celebrating an iconic team on our state-of-the-art new site is a proud moment for QMS and all eyes will be on this campaign.”
Running from Wednesday 24 July, Nike launched their campaign with a 100% takeover of QMS’ brand new digital large format site at Emporium Melbourne for five consecutive days in the heart of one of Australia’s busiest retail precincts. The campaign can be seen here.
Mindshare Managing Partner, Peta Southcombe, said: “In pivotal cultural moments like this, the ask of our partners is to help us push boundaries to achieve amazing things for our clients. It’s been great to collaborate with QMS to bring this media-first to life for Nike and celebrate the Matildas.”
The campaign follows the recent news of the expansion of QMS’ premium national network, after successfully winning the competitive tender for the addition of two high profile Vicinity Centres sites at Emporium shopping centre in the heart of the Melbourne CBD.
Credits:
Client: Nike
Campaign: “Winning Isn’t For Everyone”
Agency: Mindshare
Creative: Amplify
3DOOH: QMS QUBE Team
Follow DailyDOOH