Adrian J Cotterill, Editor-in-Chief
Beyond Ordinary Events, Inc. (BOE)’s POSSIBLE, the premier marketing tentpole announced that it has been acquired by Hyve Group, one of the world’s leading organizers of next-generation events.
We are told that by joining forces, Hyve and POSSIBLE will combine resources to deliver a unique platform and experience that continues to bring marketers, business leaders and visionaries across the marketing, media, and technology industry together to be inspired, to drive progress and deliver solutions around their most challenging marketplace issues.
Christian Muche, Co-Founder and CEO of Beyond Ordinary Events, will serve as Global President. He will continue to focus and lead on POSSIBLE’s future growth and deliver against his vision to bring a new experience to the marketing and business community. Muche will continue to serve as the visionary leader and key player in setting the agenda for POSSIBLE’s future events.
“BOE and POSSIBLE has found a unique home and amazing partner in Hyve,” said Christian Muche, Global President, BOE’s POSSIBLE. “Hyve and POSSIBLE share common values and a deep desire to reimagine the event space by creating experiences that deliver business value and inspiring outcomes for our customers. We’re very excited for what’s to come and the opportunity to expand upon all our success.”
POSSIBLE is powered by the omnichannel expertise of MMA Global, the only marketing trade association that brings together the full ecosystem of brand marketers and industry solution providers working collaboratively to shape the future of marketing. Together, Hyve and MMA will work together to deliver POSSIBLE as the number one platform for inspiration, networking, industry progress and business opportunities for marketing professionals worldwide.
“At Hyve, we are motivated by our purpose, which is to create game-changing impact for our customers, their businesses and industries, through our unmissable in-person events,” said Mark Shashoua, CEO of Hyve. “It is crystal clear that POSSIBLE has become the go-to event for its community and catalyst for positive change for marketing professionals, globally.”
In 2024, POSSIBLE’s attendance reached more than 3,600 registered attendees, up more than 49% over the inaugural event in 2023. The event quickly established itself as one of the industry’s must-attend experiences – like no other industry before – bringing together forward-thinking leaders to discuss new ideas that will disrupt the world of marketing. POSSIBLE’s third annual event will be held on April 28-30, 2025, at the Fontainebleau in Miami Beach.
Hyve says that it delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone’s expectations of events and provide attendees with unbeatable return on investment and time. Hyve’s portfolio includes world-renowned brands such as Shoptalk, Bett, CWIEME and Fintech Meetup. Hyve was acquired by Providence Equity LLC and Searchlight Capital Partners in 2023.
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