Market Media is the Retail Media Network of The Warehouse Group and have just announced that all campaign activity on Freestanding Instore DOOH panels and Instore TV Walls can now be Seedooh Verified.
Alex Lawson, Head of Strategy & Media for Market Media said “Advertising and media is a game of trust. We want to operate at the highest level of that with our brand partners be they endemic or non-endemic brands, via direct relationships or agencies. Having the respected and trusted third party verification from the Seedooh platform for our digital out of home assets gives our advertisers the confidence that they are getting what they’re paying for and can rest easy on that.”
With over 3,300 advertising capable screens the network is one of New Zealand’s largest digital out of home providers.
Tom Richter, Founder and CEO of Seedooh told us “Our Advertiser and Agency Partners depend on Seedooh’s best in class verification and campaign support services to ensure seamless monitoring of campaign delivery. Any issues that arise are promptly identified and resolved. This proactive approach not only enhances display time but also maximizes the value of media investments. We are thrilled to witness growing investments in retail DOOH and other formats, and we are excited to welcome Market Media to our verified network in New Zealand.”
Market Media’s instore screen network is active in all The Warehouse and Noel Leeming stores across Aotearoa, enjoying over 5.5M visits from Kiwi shoppers each month, a high value audience for endemic and non-endemic brands alike.
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