Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media has announced that Mo Moubayed, Co-Founder of Veridooh will speak at its next Research, Retail & Tech webinar on August 7 at 8am PT/11am ET/4pm GMT.
The topic for the session will be ‘How Independent Verification is Helping Drive OOH Growth‘.
“Our monthly Research, Retail & Tech webinars expose members to the latest technologies and platforms,” said Barry Frey, President & CEO of DPAA. “These meetings have grown to be a significant regular meeting point for members to exchange ideas.”
Media agencies and advertisers globally are increasingly demanding 100% independent verification in OOH as mandatory. Veridooh is a leading global platform for independent verification, campaign automation, reporting and intelligence. In this session, Moubayed will share how rapid digitization of panel inventory has unlocked significant opportunities for tech-enabled software to increase confidence and investment into OOH. Drawing upon the example of Australia, which now commands in excess of 10% of ad spend, he will explore how the integration of independent verification technology can help propel growth in established markets such as the UK and the USA.
The session is open to DPAA members only, please contact your DPAA representative or email info@dpaaglobal.com.
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