Wildstone has made two significant hires in its recently launched venture, which is headed up by Noel Cook, appointed Managing Director in May.
Wildstone has now added Mitch Cook as its Commercial Director for Australia and Amber Burbidge as a Commercial Executive. Both previously worked for oOh!media.
Mitch’s 18 years in the industry have been split between Australia and the UK, with stints at Ocean Outdoor in the UK and in the advertising team at London City Airport. His most recent role was Product Director for Small Format at oOh!media. At Wildstone, he will focus on leveraging partnerships between landowners and media partners, driving revenue growth, and advancing the company’s goal to further digitise Australia’s OOH sites.
He will work closely with Amber Burbidge, whose entire 20-year career prior to Wildstone was at oOh!media. Her most recent role was Senior Commercial Executive, where she was responsible for driving innovation and expansion, primarily in the realm of digital billboards. She will have a similar remit at Wildstone, and will also be involved in strategic planning and market analysis.
Damian Cox, Founder and CEO, Wildstone told us “Our entry into the Australian market got off to a flying start when we secured Noel Cook as managing director earlier this year. We’re thrilled he’s now brought some of his most trusted and experienced former colleagues into the business. Mitch’s experience in both the UK and Australian markets will be invaluable as we work to replicate our European success in Australia. Meanwhile, Amber’s two decades of expertise gleaned from various roles across the sales, operations and commercial divisions of the OOH industry will significantly enhance our capabilities.”
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