Adrian J Cotterill, Editor-in-Chief
Screenverse, a leader in programmatic digital-out-of-home advertising and the largest network of digital screens in the world, has partnered with Vertical Impression, North America’s premier elevator digital signage network. Vertical Impression harnesses the integral role of elevators in urban life, transforming these distraction-free moments into prime advertising opportunities.
Vertical Impression has grown to be the one of the largest combined residential and commercial elevator advertising networks in Canada and now has over 2,400 screens in the United States across 98 designated market areas (DMAs). Their inventory spans residential, commercial, hospital, government, mall, hotel, and university buildings, effectively reaching audiences as they go about their daily routines.
“Partnering with Vertical Impression is a significant milestone for Screenverse. Their innovative approach to elevator advertising aligns perfectly with our mission to provide advertisers with impactful, high-engagement opportunities. By combining our programmatic expertise and Vertical Impression’s extensive network, we are set to continue the momentum of the growth of digital out-of-home advertising as a whole while delivering unparalleled precision and reach to our clients.” said Jessica Silva, Chief Operating Officer at Screenverse.
Vertical Impression is distinguished not only by the quality of its screens but also by its impression model. Nicolette Leonardis, President and Co-Founder of Vertical Impression explains, “We’re committed to providing the highest quality impressions for advertisers. We set out to offer advertisers a level of precision and transparency by focusing on three main elements: Comprehensive knowledge of our buildings, External measurement via PerView, and Strategic screen placement in high-value areas. We’re in elevators, not low-traffic zones like mailrooms, maximizing visibility and engagement.”
By partnering with Screenverse, Vertical Impression gains access to a programmatic-first and focused company, equipped with advanced technology, sales, marketing, and ad operations teams. Screenverse’s expertise in programmatic sales and ad management, combined with Vertical Impressions dynamic platform and expansive network, will enhance the effectiveness of advertising campaigns, providing brands with valuable insights and more efficient targeting capabilities. This synergy will maximize the impact of elevator advertising, reaching audiences more effectively.
Vertical Impression inventory is now available on Vistar, Place Exchange, Broadsign, and Hivestack, granting immediate access to a premier network of elevator advertising spaces. Sales will be facilitated through Direct, Open Exchange, and Private Marketplaces. This partnership is effective immediately, with both companies collaborating to integrate their technologies and enhance ad delivery processes for optimal efficiency and impact.
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