Adrian J Cotterill, Editor-in-Chief
Cedara, a carbon intelligence platform, has introduced a new tool designed to measure carbon emissions in out-of-home advertising. This tool is claimed to be the first to measure both traditional and digital OOH advertising according to the latest standards from the Global Alliance for Responsible Media (GARM) and Ad Net Zero, offering enhanced transparency in the industry.
The new product addresses the increasing demand for comprehensive emissions reporting within the advertising sector. Cedara’s OOH measurement tool extends its platform’s capabilities to additional media channels, enabling detailed tracking and reduction of carbon emissions from marketing activities. It provides media owners, vendors, brands, and agencies with a streamlined way to monitor emissions at the product level.
Cedara’s platform is designed to manage data from multiple suppliers, offering users a clear understanding of their overall emissions. The tool simplifies compliance with industry standards, automating complex measurements to support the sustainability goals of all involved parties.
David Shaw, co-founder and CEO of Cedara, told us “The introduction of this OOH measurement tool sets a new standard for emissions transparency in advertising. Our solution allows media owners, vendors, and agencies to measure their OOH emissions accurately, using methodologies that meet industry standards. It provides full visibility across the OOH supply chain, offering valuable insights for making sustainable decisions.”
The OOH measurement tool provides detailed insights, including:
- Total OOH Emissions
- Emissions Intensity by Month
- Emissions by OOH Category
- Emissions by Media Vendor
Cedara’s latest tool is designed to help businesses tackle a growing concern: the environmental impact of out-of-home (OOH) advertising. With this new solution, companies can now easily track and measure the carbon emissions of their OOH campaigns. It’s a practical step toward greater transparency and sustainability, allowing businesses to take actionable steps toward reducing their environmental footprint.
Follow DailyDOOH