Adrian J Cotterill, Editor-in-Chief
LA based KEVANI, Inc. has announced a partnership with VIOOH, a leading premium global digital out-of-home supply-side platform.
“We are excited to partner with VIOOH, providing our agency partners with an additional platform to seamlessly integrate their latest campaigns on our world-class assets,” said Kevin Bartanian, CEO of KEVANI. “This collaboration enhances our ability to create meaningful and memorable connections between audiences and brands, while expanding our global reach.”
We are told that this collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory to create high-impact programmatic DOOH campaigns on iconic media destinations in Los Angeles. The new offering will empower partners to deliver contextual messaging to strategically targeted audiences and elevate advertising campaigns via data-driven insights.
“We’re pleased to share another new US partnership to help unlock commercial opportunities for advertisers, both those buyers within the US and our overseas customers,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH. “At VIOOH, we are committed to growing our programmatic DOOH offering across the US and working with KEVANI is an excellent step forward, especially for advertisers looking to invest on the West Coast.”
The new partnership will kick off with StackAdapt, a programmatic advertising platform that specializes in delivering multi-channel campaigns, further enhancing the offering and enabling advertisers to achieve their goals with greater efficiency and effectiveness.
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