oOh!media New Zealand has announced a new partnership with TVNZ aimed at enhancing public spaces with real-time 1News updates.
The collaboration integrates TVNZ’s trusted 1News content into oOh!media NZ’s digital screens across street and retail locations nationwide, using dentsu’s dynamic platform D4 to deliver the content.
Mark Banbrook, National Sales Director at oOh!media NZ told us “We’re excited to partner with TVNZ and dentsu to deliver real-time news to Kiwis on the move. This initiative underscores our commitment to providing valuable and engaging content to our audiences. With over 800 digital advertising panels across 180 suburbs we’ve got the coverage to bring local news to local communities no matter how they’re moving”.
We are told that this initiative will ensure that oOh!media’s digital advertising panels display up-to-date news headlines, keeping the public informed throughout their day and driving them to 1News’ platforms for in depth coverage.
“We’re thrilled to partner with oOh!media, in collaboration with dentsu, to broaden 1News’ presence from online, social and broadcast platforms into the Out of Home arena. Leveraging the latest technology to showcase real-time headlines from 1News will allow Kiwis to be informed and access trusted news content in a new, creative way,” commented Sally Falconer, GM Marketing at TVNZ.
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