Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding its next Women’s Empowerment Webinar Tuesday September 17 which will feature DOOH and Tech leaders from Outfront, Lamar Advertising, and GroundTruth.
The September 17 event at 8am PT/11am ET/4pm GMT will explore the interplay between workplace microaggressions and how they can hinder making connections and ultimately hinder women’s advancement. The Workshop will provide practical strategies to manage these challenges and build a supportive professional network.
The session will be led by DPAA’s subject matter expert, Jennifer Willey, Founder & CEO of Wet Cement, a consultancy that builds inclusive and empowered cultures; and will feature an industry panel with guest speakers Kate Scappaticci, COO, GroundTruth; Ian Dallimore, VP Digital Growth, Lamar, and Christina Radigan, Sr. VP Research, Outfront.
Microaggressions—subtle, often unintentional discriminatory comments or behaviors—can significantly impact women’s confidence and sense of belonging in the workplace. This session will teach you how to identify and understand the effect of microaggressions, develop strategies to respond to them, and understand the importance of allyship and how to cultivate allies within your network to support professional growth.
“DPAA’s Women’s Empowerment Program, WE.DOOH, tackles important issues for women in the workplace,” said Barry Frey, President & CEO of DPAA. “Because of the importance of this topic we have opened up this webinar to members and non-members alike, I encourage you to sign up, invite colleagues and forward to your Employee Resource Groups.”
Because of the importance of the topic, DPAA will open this webinar to non-members. You can register yourself and your teams here.
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