Adrian J Cotterill, Editor-in-Chief
LDSK, a leading provider of intelligent media scheduling and optimization solutions for both out-of-home AND retail media markets, has let it be known its key role in renowned supermarket chain Jumbo’s significant advancement in the retail media landscape.
In collaboration with First Impression, LDSK has enabled Jumbo to deliver a more dynamic and personalized in-store experience for customers by powering and optimizing Jumbo’s smart digital signage network.
LDSK’s intelligent scheduling capabilities leverage first-party data from Jumbo to enable smart, automated content scheduling decisions. By analyzing historical and predictive data, such as predicted audience demographics and product sales trends, LDSK’s powerful AI-powered decision engine automatically schedules screen content based on audience or goal type. This eliminates the need for manual content selection and scheduling, freeing up valuable time and resources for Jumbo’s teams to focus on delivering an exceptional shopping experience. Moreover, when a new campaign or promotion is added, the AI decision engine dynamically reschedules content to optimize screen time and achieve the best possible outcome.
Jumbo Retail Media provides advertisers with a powerful platform to seamlessly integrate their in-store campaigns within Jumbo’s vast network and engaged customer base. By harnessing their extensive retail experience and leveraging rich data insights, advertisers can precisely target their brand messages to customers during crucial decision-making moments, fostering deeper brand engagement and influencing purchasing decisions right at the point of sale.
LDSK’s platform acts as the bridge between retailers and the advertising industry, streamlining the process of planning and scheduling campaigns, and ensuring maximum reach and impact for brand messages.
Powered by LDSK’s intelligent, data-driven platform, Jumbo can seamlessly integrate localized campaigns into its retail mix. Jumbo franchisees at the local level, armed with a deep understanding of their unique customer base, can effectively identify the specific target audience present in their stores at different times of the day. The content management system provides store managers and franchisees with the autonomy to craft localized messages while maintaining central control over branding and quality, ensuring consistency and a unified brand identity across all locations.
Keni Bernardin, CEO, LDSK told us “Our collaboration with Jumbo and First Impression demonstrates how innovative technology, paired with deep retail expertise, can truly elevate the in-store experience. We’ve provided Jumbo with the tools to not only optimize their content scheduling but also to open up new revenue streams and connect with their customers in a more meaningful way.” –
Jumbo is a renowned supermarket chain in the Netherlands and Belgium, committed to providing customers with an exceptional shopping experience.
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