Adrian J Cotterill, Editor-in-Chief
Branded Cities, North America’s premier Out-of-Home and iconic media company this week announced that the upgrade of its iconic Bryant Park Digital spectacular is now complete and running brand copy on Manhattan’s highly trafficked 42nd Street corridor. Only steps from Manhattan’s popular destination, Bryant Park, Branded Cities’ updated sign remains Manhattan’s only large-format digital spectacular east of Times Square capable of supporting multiple brands on its high-definition display.
As part of this multi-million-dollar upgrade, the Bryant Park Digital spectacular sports a new 10mm display courtesy of SNA’s line of EMPIRE™ Exterior video LEDs. This improvement provides a significant increase in quality over Bryant Park Digital’s previous iteration, bringing brands’ creatives to life with even greater color, clarity and definition.
“We are excited to have lit up our new Bryant Park Digital spectacular on 42nd Street in the heart of Midtown Manhattan,” said Vaibhav “VG” Gupta, president and COO of Branded Cities. “The increase in quality of our sign will lend itself well to the beautiful campaigns we are seeing in the industry and will be a key selling point as we enter the final third of the year.”
North Shore Neon provided installation for the new display.
The Bryant Park Digital spectacular will continue to be capable of supporting a large variety of Out-of-Home executions such as dynamic content, Dreamroom 3D creative and will be available programmatically on participating supply-side platforms (SSPs).
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