Retail media is one of the largest and fastest-growing advertising verticals in the United States.
Between 2016 and 2021, retail media ad spend increased from USD 1 billion to USD 30 billion, outpacing the growth of other channels such as video, social networks and search, according to the latest eMarketer’s Retail Media Explainer report.
Many industry leaders expect this growth to continue as retailers continue prioritizing in-store advertising as a key component of their retail media investment strategies.
Vibenomics, Quividi and Placer.ai are committed to helping retailers and advertisers succeed in this exciting new era of in-store retail media and have put together this excellent ‘in-store impressions unlocked’ white paper.
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