Tristan Cotterill
The Out of Home (OOH) industry today announced half year net media revenue of $593.1million, up 8.0 per cent from $549.2million for the same period in 2023.*
Digital Out of Home (DOOH) revenue accounts for 74.4 per cent of total net media revenue year-to-date, an increase over the recorded 71.9 per cent* for the same period last year.
Half-year net media revenue category figures are provided from 2023 to capture the growth of the industry including OMA membership up to April 2024:
|
Category figures 2024^:
| · Roadside Billboards (over and under 25 square metres) |
|
$254.3 million |
|
· Roadside Other (street furniture, bus/tram externals,
small format) |
|
$131.8 million |
|
| · Transport (including airports) |
|
$77.0 million |
|
| · ^^Retail, Lifestyle and Other |
|
$130.0 million |
|
Category figures 2023^:
| · Roadside Billboards (over and under 25 square metres) |
|
$ 240.6 million |
|
· Roadside Other (street furniture, bus/tram externals,
small format) |
|
$ 124.7 million |
|
| · Transport (including airports) |
|
$ 62.5 million |
|
| · ^^Retail, Lifestyle and Other |
|
$ 121.3 million |
|
|
|
This entry was posted
on Wednesday, August 21st, 2024 at 14:59 @666
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