Adrian J Cotterill, Editor-in-Chief
Nickelytics, a leading provider of data-driven OOH advertising solutions, has acquired TRUCKADS, a premier provider of truck-side advertising and fleet graphic services. This strategic move significantly enhances Nickelytics’ capabilities and reach within the mobile out-of-home advertising market.
“This acquisition marks a transformative moment for both Nickelytics and TRUCKADS,” said Judah Longgrear, CEO of Nickelytics. “TRUCKADS strong track record in mobile advertising, combined with our advanced advertising technology, will allow us to deliver unprecedented value and innovative solutions to our clients. Together, we are poised to set new standards in the OOH advertising industry and provide unprecedented value in truck-side advertising for our clients.”
TRUCKADS has signed 127 affiliates and secured 54 URLs to protect its brand, achieving top Google rankings for numerous keywords. The company’s valuable toll-free 800 vanity number is perfectly aligned with its truckside advertising and fleet graphic services. Over the past two fiscal years, TRUCKADS® has generated a profitable $5.5M in revenue from marquee Fortune 1000 clients. Now, with Nickelytics’ robust analytics, the company is positioned for exponential growth
We are told that clients of both companies can expect seamless service continuity and access to an expanded array of advertising tools and services designed to maximize reach and impact.
SignValue, representing TRUCKADS in this transaction, highlights the synergy between TRUCKADS nearly 30-year legacy in truck-side advertising and Nickelytics’ tech-infused future. TRUCKADS has maintained a prominent presence in mobile advertising for decades, establishing itself as a key industry name, and SignValue looks forward to how Nickelytics can capitalize on TRUCKADS history.
Established in 1996, TRUCKADS is renowned for its mobile advertising campaigns, large format fleet graphics and its patented non-invasive Invisa-Frame System.
With nearly 30 years of experience, TRUCKADS has built an extensive network of advertising vehicles for its clients Ad Campaigns. TRUCKADS offers high quality large-format graphics for commercial vehicles, transforming them into moving billboards to maximize brand visibility and engagement on the road.
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