Amazon Advertising Robots Deployed in San Francisco

Adrian J Cotterill, Editor-in-Chief

To advertise the latest AWS GenAI Loft pop up opening, Amazon has deployed a squadron of robots to roam Market Street in San Francisco.

They look similar to the robots tested by food delivery companies but instead of ferrying food, the robots are advertising the company’s new Generative AI pop up.

At the opening of the San Francisco hub, AWS Vice President of Developer Experience Adam Seligman was quoted as saying “Generative AI is kind of a like a new thing for all of us, so we’re all trying to figure out not just chat but how to build really valuable, useful applications. We’re actually in six cities around the world, but I think this is the flagship if you look at the energy here”.


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