Adrian J Cotterill, Editor-in-Chief
Vibenomics, a Mood Media Company and leading in-store digital advertising provider, is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers.
We are told that this collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create a revolutionary shopping experience. While Vibenomics works with its retail media network customers to provide individual measurement strategies, this new collaboration will support more seamless solutions and consolidated outcomes.
“At Vibenomics, we witness the influence of in-store media every day,” said Steve Triplett, VP of Sales at Vibenomics. “The ability to reach active shoppers in brick-and-mortar locations is a game changer for omnichannel planning. By working with Pathformance, we’re able to provide the data-driven analytics our brand and agency partners need to optimize campaigns and maximize return on investment.”
The need for this sort of relationship is clear when considering the current state of retail media. Retail media spending is on an upward trajectory, projected to reach a staggering USD 59.98 billion in 2024. This rapid growth underscores the increasing importance of in-store media in modern marketing strategies. Yet, a significant challenge persists: inconsistent measurement methods and fragmented data sources.
“Pathformance was founded on the belief that brands deserve better measurement solutions,” said Elizabeth Johnson, CEO of Pathformance. “Together with Vibenomics, we can empower brands with the data and insights they need to make informed decisions and drive success.”
Pathformance is a leading data-driven measurement solutions provider, dedicated to empowering brands and marketers with the insights they need to thrive in today’s dynamic marketing landscape. Pathformance’s team of experts leverages a unique blend of strategic thinking, data expertise, and creative flair to deliver impactful marketing solutions that drive measurable results.
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