Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding a special webinar event tomorrow, Wednesday September 11 at 1pm ET on the results of its 2024 Omnichannel Decision Makers Study.
The session will focus on DOOH opportunities for performance marketers. The study was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and adtech industries, and sponsored by DPAA member Kochava (the leading real-time data solutions company for omnichannel attribution and measurement).
Speakers at the event will include Grant Simmons, VP Kochava Foundry and Sarah Bolton, EVP Business Intelligence, Advertiser Perceptions.
The session will take a look at opportunities in DOOH for performance marketers, trends driving the adoption of the medium, as well as insights into DOOH budgets, integration in omnichannel plans, advancements in measurement and targeting, and more.
“This key report for the DOOH industry helps inform sales and marketing strategies for member companies,” said Barry Frey, President & CEO of DPAA. “We are pleased Advertiser Perceptions and study sponsor Kochava will share results at this session.”
They will be taking questions, so come prepared. This special event is open to non-members and you can register here.
#ff @AdPerceptions @DPAAGlobal @KochavaOfficial
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