Adrian J Cotterill, Editor-in-Chief
Global, the Media & Entertainment group, has launched a star-studded ad campaign for Capital Breakfast with Jordan North, Chris Stark, and Siân Welby.
As part of the campaign, a brand-new TV ad will premiered this week on ITV1 and ITVX, All4, and Sky featuring some of the world’s biggest hit music artists including Sabrina Carpenter, Billie Eilish, Ed Sheeran and Stormzy. It has been created and produced in-house by Global and showcases the chat that happens every morning on Capital Breakfast, a conversation that everyone is invited to join!
The ad opens with Capital Breakfast host, Jordan North, revealing to the nation that when he was a child, he believed that all cats were female and all dogs were male. The Capital mic is then passed to A-list artists and listeners across the nation to ‘join the chat’, reacting to Jordan’s hilarious revelation and sharing the things they too believed as children.
The TV ad will be amplified on Global’s outdoor estate across the UK on digital screens and buses, on YouTube, Facebook, Instagram and TikTok with media planning by PHD.
Simon Barnabas, Managing Director of Marketing at Global told us “Our new Capital Breakfast campaign is all about creating a sense of fun, relatability and connection. With the help of some of the world’s biggest music artists, we’re encouraging the nation to ‘join the chat’ and be part of what makes the show so special. I’m also proud that this campaign was entirely created in-house, showcasing the exceptional creative talent we have here at Global. It perfectly captures the spirit of the highly entertaining and engaging Capital Breakfast show.”
Capital entertains 9.1 million* listeners, and 15 million fans on social media, playing music from the biggest hit music artists, presented by Jordan North, Chris Stark and Siân Welby plus Sonny Jay, Will Manning, Aimee Vivian, Jimmy Hill, Kemi Rodgers, Meg McHugh, Niall Gray, Jay London, Chris Ros and Ant Payne.
You can listen to Capital Breakfast with Jordan North, Chris Stark and Siân Welby weekdays 6am – 10am across the UK and on Global Player, the official Capital app.
Credits
Marketing
Managing Director, Marketing: Simon Barnabas
Director of Marketing Operations & Planning: Claire Snedden
Senior Brand Marketing Manager: Chloe Normyle
Brand Marketing Executive: Faye Levene
TV Ad Production Team
Creative Director: Mike Bradley
Creative Director: Mark Potts
Director: Tom Day
Group Head of Video Production & Operations: Carl Trumpess
Group Head of Brand Sound Design: Ash Bard
Head of Video Operations & Line Producer: Mair Rees-Forman
Head of Post Production: Kieran Ridgers
Lead Editor & Head of Video – Capital: Jon Dommett
Assistant Editor: Chloe Ring
Visual Effects Lead: Balazs Koszta
3D Design: Chris Davenport
2D Design: Bill Roberts
Producer: Emily Horne
Production Coordinator: Bailey Plaskow
Production Assistant: Matthew Sullivan
Creative Design
Creative Director: Mark Potts
Creative Lead: Bill Roberts
Designer: Callum Waitimas
Script Writer and Senior Development Creative: Benedict Townsend
Capital Programming Team
Managing Editor: Brent Tobin
Deputy Managing Editor: Lee Sevenoaks
Head of Shows: Paul Phelps
Script Writer and Executive Producer, Capital Breakfast: Calum Hider
Script Writer and Senior Producer, Capital Breakfast: James Thomson-Boston
PA to Managing Editor: Desi Kereva
*Source: RAJAR / Ipsos-MORI / RSMB Q2 2024
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