To celebrate oOh!Media’s new brand positioning, oOh! will launch a major new brand campaign highlighting how Australia’s #1 Out of Home company plays a key role in making Australia and the world’s biggest brands famous.
Demonstrating oOh!’s unparalleled reach, scale and creative innovation, the ‘Behind every great brand. Literally.’, by creative agency, The Hallway, will run prominently across oOh! assets and in trade media.
Neil Ackland, oOh!media chief content, marketing and creative officer, told us “oOh! drives brand fame with the ability to deliver unmissable, unblockable, unskippable, unstoppable campaigns at scale. With continual audience declines across traditional channels; the rise of multi-screen media consumption; and further fragmentation into digital and social channels – it’s no surprise that Out of Home is increasing its importance for brands to reach and hold the attention of audiences. This brand campaign showcases the critical role oOh! plays behind the success for some of today’s greatest brands.”
You can view the brand campaign video here.
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