oOh!media, Australia’s #1 Out of Home company, has unveiled the first full-motion large format displays with synchronised #3DOOH capabilities for bold brand storytelling.
Located at Sydney’s newest landmark destination, the Martin Place Retail Precinct, this innovation in Out of Home features two expansive 3 x 5 metre screens that can each leverage a full-motion creative interplay, designed to capture attention and engage audiences as they enter one of Sydney’s busiest travel and retail hubs.
This launch, announced at Outfront ‘25, marks a significant evolution in Out of Home advertising and follows the success of oOh!’s iconic 3D Anamorphic display ‘The Bourke’ in Melbourne which has revolutionised audience engagement with its cutting-edge single-screen 3D Anamorphic creative.
Josh Gurgiel, Head of POLY, told us “For the first time in Australia, brands can tell their stories on synchronised large-format screens with full-motion 3D capabilities. By combining the power of reach and innovative technology, we continue to help brands achieve the kind of fame that resonates long after the campaign ends.”
With the introduction of the dual screens at Martin Place, oOh!media is setting a new benchmark for immersive brand experiences. oOh!’s creative and innovation hub, POLY, can also help brands adapt site-specific 3DA creative to be deployed at scale across Australia’s largest network of over 4000 full motion digital screens, including retail centres, rail stations, airports, office towers and universities.
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