OVAB Digital Signage 2009, Munich Agenda
Adrian J Cotterill, Editor-in-Chief
The invidis guys have certainly put together an incredibly impressive agenda for next month’s 3rd Digital SIgnage conference in Munich.
- 09:30 – 09:40 Welcome to Conference. Florian Rotberg Managing Director invidis consulting
- 09:40 – 09:55 OVAB Europe Welcome Address. OVAB Europe the first DooH centric Pan-European Association. Dirk Hülsermann, President OVAB Europe
- 09:55 – 10:15 Introduction. ‘Overview of the digital signage by industry in Europe’, Mall Signage Market Update Oliver Schwede Senior Analyst invidis consulting
- 10:15 – 10:45 Keynote. ‘Shopping malls are like urban entertainment centers – how does this influence the communication to customers and visitors’ -Klaus Striebich, Managing Director Leasing ECE Projekt management GmbH & Co. Deutsch
- 10:45 – 11:15 Keynote. ‘Principles of Communication at the Point of Sale. With reference to the Sunrise research project conducted by GfK AG. Roger Strack, Managing Partner Service Plan. Power of Sales GmbH & Co. KG / Martin Langhauser, Division Manager GfK AG Deutsch
- 11:15– 11:45 Coffee Break
- 11:45 – 11:50 Tourism Market Update
- 11:50 – 12:20 ‘Multichannel marketing and integrated communication in tourism’ Dr. Ferdinand Hager, Board of Management, feratel media technologies AG, Deutsch
- 12:20 – 12:25 Travel Retail Market Update
- 12:25 – 12:55 ‘How the world’s biggest provider of food & beverage, duty free and retail services integrates digital communication into POS measurements’. Danielle Raimondi, Autogrill/Serravalle
- 12:55 – 13:55 Lunch Break
- 13:55 – 14:00 DooH Market Update
- 14:00 – 14:30 ‘Do current technology and pricing fail to meet the requirements of the outdoor industry advertising industry? What does it take to digitize traditional billboards and posters?’ Christian Vogel, Head of Digital Outdoor Wall AG, Deutsch
- 14:30 – 14:35 Corporate Communications Market UpdateH
- 14:35 – 15:05 ‘Pitfalls and solutions for employee communications in the maintenance overhaul and repair sector’/ Gerda Stein Elton, Communications Manager, Lufthansa Cargo AG (Deutsch)
- 15:05 – 15:10 Exhibition & Hospitality Market Update
- 15:10 – 15:40 ‘Results of the first OVAB Europe Study conducted by Nielsen. Neilsen Media Research
- 15:40 – 16:00 Coffee Break
- 16:00 – 17:30 Audience Metrics Standards—Moderated Discussion
- 16:00— 17:30 Partner-Events
- 18:00 – 21:00 Post Conference Networking with open bar
All presentations in English unless otherwise noted. Simultaneous Translation is available.
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