Kim McLeod has joined Tractor Outdoor as its new programmatic digital out of home sales lead.
Mali Motsumi-Garrido, sales director at Tractor Outdoor told us “Tractor is focused on bringing more strategic expertise to grow and develop our digital competency. Thus, we are thrilled to have appointed Kim, who will play a pivotal role in driving programmatic sales while ensuring that we consistently deliver on our clients’ KPIs. Her appointment will advance our strategic vision of giving our clients an unparalleled programmatic offering as well as service excellence.”
Prior to joining Tractor, Kim spent almost seven years at 365 Digital as head of performance advertising, where she was responsible for leading a team and delivering successful campaigns on time, driving brand growth.
Kim will be responsible for overseeing the sales and execution of the media owner’s DOOH campaigns. She will work closely with Tractor’s sales, marketing, tech and product development teams to ensure seamless campaign delivery and a high standard of service, while making sure that business goals related to revenue, client retention and campaign performance are met.
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