Adrian J Cotterill, Editor-in-Chief
The Interactive Advertising Bureau of Canada (IAB Canada), the leading representative of the digital advertising industry in Canada, and the Retail Council of Canada (RCC), The Voice of Retail in Canada, have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
We are told that the two associations’ combined strengths and expertise will deliver alliances and outputs that serve the retail industry.
Sonia Carreno, President, Interactive Advertising Bureau of Canada, told us “The partnership between IAB Canada and RCC represents a significant step forward in advancing digital retail advertising standards and practices in Canada. By joining forces, we can offer a unique perspective on the evolution of digital media in Canada and internationally to help shape the retail media supply chain in Canada. This collaboration bridges the knowledge gap between two sectors that together, are poised for significant growth in the years to come”.
This collaboration signals a shared commitment to providing the retail industry with enhanced expertise in policies, standards development and best practices for digital advertising. As retailers increasingly seek to expand their presence in the media space, specifically through digital retail networks, IAB Canada and RCC will leverage this strategic alliance to offer the most comprehensive and up to date information and guidance.
Santo Ligotti, Vice President, Marketing & Membership Services, Retail Council of Canada said “As retailers continue to invest heavily in building out media offerings, it’s imperative RCC becomes more involved in the retail media landscape. Our collaboration with IAB Canada allows us to provide our members with the expertise and insights they need to thrive in the rapidly changing landscape”.
RCC proudly represents more than 54,000 storefronts across various retail formats, including department stores, grocery stores, specialty and discount retailers, independent merchants, online sellers, and quick-service restaurants across Canada. Together with IAB Canada’s powerful digital leadership and global presence with over 4,000 members spanning 47 countries, the two associations’ combined strengths and expertise will deliver alliances and outputs that serve the retail industry in a way that has not been possible previously.
One of the first joint initiatives will be a survey on the State of Retail Media in Canada. The results of which will be shared in Q4 at IAB Canada’s Report on Data event.
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