Adrian J Cotterill, Editor-in-Chief
The Out of Home Media Consultancy (OMC) this week announced a merger with Fiona FitzGibbon‘s Diversiffi Media. The merger brings together the strengths of both companies under the OMC name, further establishing their position as the leading authority in the global Out of Home media industry.
OMC itself has long been recognised as a driving force behind many of the industry’s most significant OOH media tenders, contracts, and agreements, as well as large-scale international media planning and development projects. With this merger, OMC will oversee approximately GBP 700 million in annual OOH contract value, continuing to deliver value to clients through various bespoke services.
Combined clients include both the private and public sectors, including local authorities/municipalities, transit operators, airports, private landlords, commercial properties, mall owners, and advisory roles for Olympic & Paralympic Games and other major sporting events.
Steve Curtis, Managing Partner at OMC, told us “We have been working with Fi and the Diversiffi Media team on a project-by-project basis, and it quickly became clear that Fi’s talents and approach align perfectly with OMC’s values and mission. Fi brings a wealth of specialist expertise, and her addition to our leadership team will help drive further success for OMC and our clients.”
OMC will continue to operate independently, maintaining the agility, innovation, and client-centric focus that has defined its success so far but the team will also leverage a broad international network of strategic partnerships to offer clients unmatched insights and solutions.
With offices in London, New York, Toronto and Sydney, OMC is engaged in several high-profile international projects, building on our strong foundation and exploring new opportunities to enhance the OOH sector.
OMC’s mission remains clear, to unlock maximum value for our clients and lead the OOH media industry through strategic insight, innovation, and unparalleled expertise.
Fiona FitzGibbon becomes a Partner at OMC.
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