Adrian J Cotterill, Editor-in-Chief
Captivate, North America’s leading digital video network that delivers 100% viewable, fraud-free, brand-safe media in top office towers and luxury residential properties, is thrilled to announce a strategic partnership with Adelaide, a pioneer in attention metrics for advertising.
We are told that this collaboration will enable Captivate to leverage Adelaide’s cutting-edge attention metrics, providing brands and advertising agencies with unparalleled insights into audience engagement on Captivate screens.
“We are excited to partner with Adelaide to bring their innovative attention metrics to our screens,” said Leigh Lowery, Chief Revenue Officer at Captivate. “These advanced metrics validate that Captivate consistently delivers higher-quality media experiences, providing our clients with the assurance that their campaigns are reaching the right people in the most impactful way.”
Adelaide’s attention metrics, recognized for their precision and reliability, will now be available through Captivate, enabling brands and advertising agencies to access detailed insights into media quality. Adelaide’s omnichannel AU metric is used for attention-based quality measurement across digital advertising campaigns. This partnership underscores Captivate’s commitment to delivering an exceptionally engaging experience by utilizing the latest advancements in measurement.
Marc Guldimann, CEO and co-founder of Adelaide, also shared his enthusiasm for the partnership: “We’re excited to collaborate with Captivate, leveraging their deep expertise in DOOH as we expand AU measurement into this space. By integrating our attention metrics with their offerings, Captivate will be able to empower advertisers with even more precise and actionable insights, enhancing the effectiveness of their campaigns.”
Leveraging data from Adelaide, Captivate claims that its screens are outperforming not only other out-of-home (OOH) advertising formats but also several digital channels. Recent findings reveal that attention to campaigns on Captivate’s elevator and lobby screens is stronger than those on outdoor, transit, entertainment, and even point-of-sale retail and health and beauty locations.
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