Adrian J Cotterill, Editor-in-Chief
Intersection, the experience-driven out-of-home media and technology company, and Metro Transit, the transportation resource for the Twin Cities, this week announced the deployment of 12 new, state-of-the-art digital bus shelters throughout the Minneapolis and St. Paul region.
“Enhancing everyday experiences in cities is core to our mission,” said Scott Goldsmith, President and Chief Operating Officer at Intersection. “The ability to deliver real-time customer information in more locations, and deliver more impactful advertising that will generate incremental revenue is a testament to the future-focused nature of our longstanding relationship with Metro Transit.”
Prior to this deployment, Metro Transit’s network of more than 150 bus shelters contained only static advertising panels. The introduction of 75” digital screens provides opportunities for brands to engage with customers through more dynamic content in the busiest parts of the city— and allows Metro Transit to share transit information with customers, ultimately improving everyday rider experiences. Intersection and Metro Transit will have a total of 40 digital shelters deployed over the next six months. Digital bus shelters are positioned within high traffic areas of the Twin Cities, including the busy downtown core and high traffic suburban locations.
Metro Transit General Manager Lesley Kandaras said “These digital screens support our larger effort to provide riders accurate real-time information in a variety of ways while at the same time generating revenue that supports transit operations across the region,”
Intersection has been Metro Transit’s advertising partner since 2007, deploying and managing a wide variety of media formats across train cars, major transit hubs, and on rail station platforms.
Intersection’s media network also extends across the top U.S. media markets – New York, Los Angeles, Chicago, Philadelphia, Atlanta, Seattle, and San Francisco – in addition to other major regions such as Austin, Charlotte, New Jersey, Pittsburgh, Portland, Boston and more. In all, Intersection’s network reaches over 50 million people monthly through more than 400,000 digital and static assets nationwide.
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