Adrian J Cotterill, Editor-in-Chief
Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, has announced a new partnership with K-VA-T Food Stores, Inc., the parent company for Food City.
With 157 retail locations, Food City operates full-service grocery stores and pharmacies in Kentucky, Virginia, Tennessee, Georgia, and Alabama. The partnership includes the installation of Mesmerize’s digital displays in Food City Pharmacy locations.
“Food City has been a trusted brand and market leader for more than a century. From patient consulting to vaccine immunizations, prescription refills, and our Wellness Club which provides patients with direct access to our Registered Dietitians, Food City provides a full range of top-quality products and services,” says Mickey Blazer, Food City executive vice president of pharmacy and fuel operations. “Installing Mesmerize digital displays in our pharmacy locations will enable us to communicate more effectively with our pharmacy customers and provide a valuable messaging platform to share service and pharmacy messaging to help create better health outcomes for our valued customers.”
Mesmerize’s digital displays are being prominently placed in the waiting and pick-up/drop-off areas of each Food City Pharmacy, presenting a valuable opportunity for patient education and sponsor messaging. Displays will feature best-in-class editorial and educational content including information on general health and wellness, symptoms, adherence, Food is Medicine, disease states, treatment options, and more. Food City will have access to Mesmerize’s full-service digital signage studio and will be working with Mesmerize to create custom messaging educating customers about products and services at the pharmacy.
Ian Stone, Senior Vice President of Business Development at Mesmerize said “As a progressive retailer, Food City is ahead of the curve with their clinical services and programs that they offer to their pharmacy customers. We look forward to enhancing their stores with targeted custom content and patient education about services such as immunizations, to enhance the patient experience and drive sales.”
Mesmerize specializes in patient education at the point of care. Mesmerize provides targeted educational materials including digital and static wallboards, literature distribution, and branded medical essentials to patients and caregivers in waiting rooms, exam rooms, and other high traffic areas of doctors’ offices, community-based organizations, AIDS service organizations, and independent and chain pharmacies.
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