Adrian J Cotterill, Editor-in-Chief
JCDecaux UK, in partnership with Helpbnk and Westfield has launched an innovative competition to support the next generation of business owners.
Open to UK entrepreneurs aged 18-27, the competition invites Gen Z business leaders to harness the power of digital Out-of Home advertising to build brand fame on the public screen.
Running from September 17th to September 29th, the competition is part of JCDecaux UK’s GENgage programme, which champions young entrepreneurs by providing them with cutting-edge DOOH platforms. Two winners will be announced on October 10th 2024.
In a unique collaboration, CEO of HelpBnk and renowned social media creator Simon Squibb, famous for his viral series asking members of the public, “What’s your dream?”, will bring the competition to his Social Media audience, showcasing how the private screen of social and the public screen of Out-of-Home work together to help young entrepreneurs grow their business.
This campaign aims to empower and spotlight Gen Z business owners whose businesses help others, as part of HelpBnk’s mission to inspire people to follow their dreams, while focusing on making the world a better place.
Sonia Harrach, Head of GENgage said, “This competition is a game-changer for Gen Z entrepreneurs. We’re not only offering them a chance to showcase their businesses, but we’re also integrating Social Media with the real-world visibility of Out-of-Home. It’s the perfect blend of the two-screen future.”
To enter, UK business owners between the ages of 18 and 27 need to scan a QR code posted across JCDecaux UK DOOH estate and post a video no longer than 2 minutes describing their business and their entrepreneurial dream. Videos should be tagged with #GENgagexHelpbnk to ensure the submission is seen. To apply submit your application here.
The two winners of the competition will have the opportunity to feature their businesses across JCDecaux UK’s DOOH estate, and Westfield UK screens offering prime advertising space to reach a broad audience. The winners will also receive exclusive mentorship from HelpBnk, and exposure to Simon’s nine million+ followers.
We are told that this competition underscores JCDecaux’s commitment to helping young entrepreneurs thrive and aligns with the GENgage programme’s mission to support businesses owned by Gen Z innovators.
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